Gillis finds real demand within five miles of every hotel, opens the conversation as Sam, and coaches your reps in the moment. Built with Gillis Sales on Tammy Gillis's methodology.

GI GILLIS

GillisOS · Backyard Search live

New signal

I-694 Lighting ReplacementConstruction · Fridley

SignalMnDOT rebuild, night-shift crews

Why it mattersNight shifts mean day-sleeper rooms

ProximityUnder 2 miles from the hotel

CompaniesSEH and 3 more, contacts verified

Priority0

S Drafted as Sam ready

ToApril Ryan · Short Elliott Hendrickson

Subj

Send as Sam✓ Sent

AskGillis · Tammy, your sales coach live

Rep

They already have a preferred hotel. How do I respond?

Tammy

Ask Tammy anything...

Built with and live at

Gillis Sales

How it works

The modern selling loop.

Five steps, one connected flow, on every opportunity. Gillis finds the signal, ranks it, opens the outreach, coaches the conversation, and keeps everything inside the CRM.

Signal

A real event surfaces near a hotel

Prioritize

Ranked hot, warm, or pipeline

Reach

Who to contact, and what to say

Coach

Just in time guidance, in the moment

The CRM becomes the live selling tool

AI does the busywork. Your reps do the selling.

01 · Research

Backyard Search: hotel-aware intelligence.

Instead of buying a static list, Gillis watches the market within five miles of each hotel for demand it can act on, then ranks every signal by how close, how relevant, and how timely it is. Sellers work the hottest first.

Active construction projects
Corporate relocations and moves
Government and project RFPs
Event and conference activity

GillisOS · Backyard Search · 5 mi radius completed

Signals

Companies

Hot signals

SignalCategoryPriorityLeads

Highway 11 Interchange ReplacementconstructionHot10

Vicarro Townhome DevelopmentconstructionHot3

Highway 1 Expansion Phase 4constructionWarm5

Long-Term Care Community BuildconstructionWarm3

Sumas Park Estates DevelopmentconstructionPipeline1

GillisOS · Lead deep dive deep dived

Origin hotel

Comfort Inn Brooklyn Center

Demand signal

MnDOT lighting rebuild with night-shift crews on I-694

Why it matters

Night work creates day-sleeper lodging demand near the zone

Est. room nights

Significant, multi-season through 2025

Short Elliott Hendrickson (SEH)Reach out ready5 contacts

Design Electric, Inc.Reach out ready5 contacts

Traxler Construction Inc.Reach out ready4 contacts

02 · Outreach

Not a mail merge. A first message that reads handwritten.

Gillis finds the companies tied to each signal, verifies the right people, and drafts every email as Sam, referencing the actual project and the nearby hotel. The first reply Gillis Sales ever received addressed Sam by name and asked for a call.

Contacts verified before a single send
Every message tied to a real reason
Replies route straight to the right rep

03 · Coaching

AskGillis: coaching moves into the selling moment.

Coaching used to arrive after the call, in reviews and ride-alongs. AskGillis puts the right question, the right answer, and the right next step inside the conversation, in real time, built on Tammy Gillis's methodology and the Room to Grow curriculum. The same coach supports the full cycle:

01Prospecting

"What's a strong opener for a night-shift construction crew?" A project-specific hook, not a generic intro.

02Discovery

"What should I ask to size the room block?" The right questions on crew size, dates, and shift pattern.

03Objection handling

"They already have a hotel partner. Now what?" A reframe that fits this project and this crew.

04Closing and role play

Rehearse the real scenario before the call, not after, with a daily sharpener to stay in shape.

AskGillisSales platform

Onboarding

Weekly Game Plan

Outreach Support

Situation

Role Play

Daily Sharpener

LinkedIn and Social

Methodology

Tammy

Your AI sales coach

Julie

Can you sharpen up my cold email? Going to a VP of Ops bringing crews in for a nine month bridge project.

Tammy

Good instinct reaching out early. Right now it reads like every other hotel email he deletes before his coffee. Lead with his project and what it costs him to get crew housing wrong. Two quick rules: drop the amenity list, nobody books on free breakfast. Here is a tighter version:

Subject: Housing your bridge crew in DavenportHi Mark, saw your crews are heading to Davenport for the Route 61 work. Nine months on site means consistent rooms close to the job and billing that does not eat your PM's time. Worth a 10 minute call to see if we are a fit?

Ask Tammy anything...

AskGillis, powered by Tammy's 28 years of hospitality sales

The payoff

From a signal to a booked call.

The whole loop on one real opportunity, start to finish, with everything captured in the CRM along the way.

Mon · 9:14 AM

The signal is found.

Backyard Search picks up the I-694 project, less than 2 miles from Comfort Inn Brooklyn Center.

Mon · 9:17 AM

Outreach goes out.

The right contact is identified, the first email is sent as Sam, and the CRM record is created automatically.

Tue · 2:31 PM

The prospect replies.

Yes, we'd love to discuss rates for the overnight crews. A high-priority task lands in the rep's queue.

04 · The system of record

Your CRM becomes a live selling tool.

Every step writes itself into Salesforce as it happens. Lead, contact, activity, and owner populate automatically, so the record is not an after-the-fact log. It is where the rep actually works the deal.

Created automatically, owned by the rep
Full research context, one click away
Follow-ups and tasks land in the queue

Salesforce · Lead synced

LeadApril Ryan · SEH

OwnerShannon S., RDOS

HotelComfort Inn Brooklyn Center

SourceGillis Leads

Priority1Hot

ResearchFull project context, linked

GILLIS SALES

For too long, hotel sales has relied on the same manual playbook. GillisOS shows what becomes possible when you give a great sales team the tools to reach far more people, without losing the human touch that makes those connections meaningful.

GS Gillis Sales20 plus years in hotel sales Read the story →

The impact

Leads from the first days.

Real outcomes for a real sales organization, at conversion rates cold outreach is not supposed to hit.

Cold outreach conversion

5 to 8%

depending on the hotel

GillisOS started generating qualified leads within the first few days of launch, which exceeded expectations.

Read the story →

The first reply ever received

By name

a prospect wrote back to Sam

Prospects engage with Sam like a colleague. The very first reply addressed Sam by name and asked to set up a call.

Put Gillis to work on your hotels.

Tell us your flags and your playbook. We will show you the demand within five miles of your properties, and the coach your reps get on day one.

Contact sales → Read the GillisOS story