AskBibi is an AI-powered sales assistant built for Bobit Media, a leading B2B media company serving the fleet, automotive aftermarket, and professional beauty industries. The worker helps prospects explore advertising and sponsorship opportunities across Bobit's portfolio of publications, events, and digital platforms by dynamically generating cross-service marketing packages tailored to each buyer's goals.
Media sales has always been relationship-driven, but the complexity of modern cross-platform packages means even experienced sales reps struggle to keep every option at their fingertips. AskBibi changes that equation entirely.
The Challenge
Bobit Media operates a diverse portfolio that includes trade publications, digital newsletters, webinars, live events, and custom content programs across multiple verticals. The range of advertising and sponsorship options is vast, and the most effective packages often combine elements from several different properties. Building those packages manually required deep institutional knowledge and significant back-and-forth between the sales team and prospects.
Prospective advertisers visiting Bobit's websites had no way to quickly understand which combination of products would best serve their marketing objectives. Rate cards were static and overwhelming. Sales reps were stretched thin across accounts, and leads that came in after hours or during events often went cold before anyone could respond. The company needed a way to engage prospects instantly, qualify their interest, and deliver meaningful recommendations without adding headcount.
The Worker
AskBibi acts as a tireless, knowledgeable sales assistant that engages prospects in real-time conversation. The worker asks about marketing objectives, target audience, budget range, and timeline, then assembles a customized cross-service package from Bobit's full inventory of advertising and sponsorship opportunities.
- Cross-service package building: combines print, digital, event, and content marketing options into cohesive proposals that align with stated goals
- Lead qualification: gathers key information about budget, timeline, and decision-making authority during the conversation, delivering pre-qualified leads to the sales team
- Portfolio navigation: helps prospects understand which Bobit properties reach their target audience, from fleet managers to salon owners
- Always on: engages prospects at trade shows, on the website, and after hours when the sales team is unavailable
The Impact
AskBibi has accelerated Bobit Media's sales cycle by compressing the discovery and proposal phases into a single conversation. Prospects who previously required multiple touchpoints over days or weeks now receive tailored recommendations within minutes. The sales team spends less time on exploratory calls and more time on strategic conversations with qualified buyers.
In media sales, the fastest path to a deal is showing a buyer exactly how your platform solves their problem. AskBibi does that in the first conversation.
The worker has also uncovered cross-selling opportunities that human reps routinely missed, recommending combinations of properties that prospects had not considered. By making the full breadth of Bobit's portfolio accessible in every conversation, AskBibi has increased average deal size while reducing the time to close.
