AskBibi: AI-Powered Sales Assistant
By qbattersby
Overview
Client: Bobit Business Media
Industry: Media & Marketing
Challenge: Sales teams were missing cross-selling opportunities due to a lack of structured lead nurturing and warm introductions.
Solution
AskBibi, an AI-powered sales assistant, was implemented to dynamically generate cross-service marketing packages based on user responses. The AI also asked strategic questions to uncover customer needs, ensuring the right services were positioned across multiple business units.
Results
– Sales teams at Bobit Business Media loved having access to chat histories, allowing them to personalize follow-ups and increase conversion rates.
– 38% lead capture rate, significantly increasing sales opportunities.
– AI-generated conversations were handed off to sales reps, providing warmer introductions and reducing friction in closing deals.